Why We Don't Build on WordPress, Wix, or Squarespace
We believe clients should understand what they're choosing — not just be sold to. Here's an honest comparison of the most common website options.
The Short Answer
We don't build on drag-and-drop or CMS-heavy platforms because they trade convenience for control. Our clients come to us because they've outgrown those platforms — or want to skip them entirely.
Trade convenience for control
Performance limitations
Platform lock-in
Plugin dependencies
Scaling issues
Platform Comparison
An honest look at the pros and cons of each platform option
WordPress
Pros
- Widely supported
- Large plugin ecosystem
- Familiar to many users
Cons
- Heavy reliance on plugins
- Security vulnerabilities if not maintained
- Frequent updates that can break sites
- Performance issues without optimization
- Requires ongoing technical maintenance
Reality: Powerful, but fragile without constant care.
Wix
Pros
- Very easy to start
- No technical setup required
- Visual editor
Cons
- Bloated proprietary code
- Limited customization
- SEO and performance ceilings
- Difficult to migrate away
- Platform lock-in
Reality: Good for quick personal sites, not long-term business growth.
Squarespace
Pros
- Clean templates
- Simple interface
- All-in-one hosting
Cons
- Rigid structure
- Limited advanced functionality
- Slower load times at scale
- Custom features are restricted
- Difficult to extend beyond templates
Reality: Looks good, but doesn't scale well.
Shopify
Pros
- Solid commerce foundation
- Easy product management
- Reliable infrastructure
Cons
- App stacking increases monthly costs
- Performance degradation with plugins
- Theme limitations
- Less backend control
- Customizations become expensive
Reality: Works for standard stores, struggles with custom needs.
Our Custom Build Approach
Built once, supported long-term, and designed for growth.
Clean, optimized code
No builder bloat slowing you down
Better SEO control
Full control over performance metrics
Scalable architecture
Built to grow with your business
Built to last
No constant rebuilds needed
The Trade-offs (We're Honest)
- Not instant DIY — requires professional involvement
- Not the cheapest option (but built to last)
Feature Comparison
See how we stack up against the competition
| Feature | FWD Us | W WordPress | Wx Wix | Sq Squarespace |
|---|---|---|---|---|
| Clean, optimized code | ||||
| No plugin dependencies | ||||
| Fast load times | ||||
| Full SEO control | ||||
| Scalable architecture | ||||
| Clear ownership | ||||
| No platform lock-in | ||||
| 7-day delivery |
Build Timeline Comparison
We deliver professional, production-ready websites in as little as 7 days
DIY (Wix / Squarespace)
Your time
WordPress Agency
Variable quality
Budget Agencies
Often rushed
Friendly Web Designs
Production-ready
Who Each Option Is Best For
Builders are best if you:
- Want to do it yourself
- Need something temporary
- Don't plan to scale
Friendly Web Designs is best if you:
- Want professional results
- Care about performance & trust
- Need clarity and structure
- Want it done right — fast
Ready to Build Your Custom Website?
Skip the headaches of WordPress, Wix, and Squarespace. Get a professional, custom-built website delivered in as little as 7 days.
Start Your Project
Fill out the form below and we'll schedule your free discovery call.